The economy is sluggish and the stock market is on a roller coaster ride. You might consider reigning in expenses. That's great if money is spent on things that do not net a return on your business, but don't make the mistake that many do when things get tight, and cut marketing and publicity.
When times get tough, keep reminding your target audiences that you're open for business and are as looking to grow with them. You may want to tweak your plan a bit, but don't cut it. When others are scrambling to recapture market share when the economy gets better, you'll be working hard and reaping the benefits of your publicity efforts that you put in place, today!
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